Go-to-Market Strategy
Go-To-Market Strategy: Phased Global Launch Plan Quip Rabbit is designed to deliver global impact through a phased launch strategy, balancing community growth, gameplay quality, and Web3 scalability. Each step is geared towards long-term sustainability while attracting key players and investors.
Phase 1: Foundational Readiness & MVP
Quip Rabbit Minimum Viable Product (MVP) will launch as an early access version on the Google Play Store and can be downloaded directly through the official website. While this version is still in early beta, extensive internal testing ensures a stable game, supported by a fully integrated backend powered by Photon Cloud, Photon Quantum and Microsoft Azure PlayFab.
Deliverables:
Website, pitch deck, and whitepaper published
Google Play Store MVP (MVP early access) + APK release
Core game mechanics feedback and UX testing
Organic growth via Discord, X, Telegram, and early testers in USA West, Europe and Southeast Asia
Phase 2: Awareness & Strategic Fundraising
This phase focuses on building initial visibility and traction. Quip Rabbit aims to raise $5,000–$50,000 to form a core founding team (CTO, CCO, Blockchain Dev, Social Media Manager, Community Manager). Activities include game trailer releases, AMAs, airdrop campaigns, strategic partnerships, and early investor meetings. With this team in place, the project will look to secure $1,2M in Seed and Private funding to support full-scale development and marketing.
Key Actions:
Initial funding target: $5K–$50K to build a core team (CTO, CCO, Blockchain Developer, Social Media Manager, Community Manager)
Gameplay trailer release, airdrop campaign, and pre-launch hype
Strategic partnerships with launchpads, gaming guilds, Web3 projects, and KOLs
AMA sessions, interviews, and investor meetings
Community channel expansion and referral rewards
Phase 3: Official Launch & Token Integration
The full game will be launched publicly, with the utility of the QUIP Token fully enabled. The community sale phase targets an hard cap of $603K, leading to the first token listing on a DEX, then on a CEX platform. Quip Rabbit will launch a full P2E tournament system, staking, map governance, in-game advertising, in-game items, and an in-game shop.
Launch Deliverables:
Community sale (hard cap $603K), followed by DEX and then CEX listing
QUIP tokens are issued via the SPL standard on Solana, integrated with the game backend and client
QUIP tokens are available with various utilities (P2E, staking, map governance, and shop)
Added monetization system
Multilingual moderation, localization, and global community
Added regions: South America (Brazil, etc.), South Asia (India, etc.), and East Asia (South Korea, China Mainland, and Hong Kong)
Full Android launch (iOS to follow)
Phase 4: Scale & Global Reach
With the foundation in place, Quip Rabbit is entering an expansion phase with a focus on mass market adoption, platform growth, and content enrichment. Additional mini-games, shop items, and NFT marketplace features will be introduced. PC (Steam) and WebGL versions will also be launched to expand the platform’s accessibility.
Expansion Goals:
Add advanced mini-game modes, items, shops, and NFT marketplaces
User acquisition campaigns
Influencer-led tournaments and creator partnerships
Non-token partnerships with platforms, KOL agencies, and publishers
Market maker coordination for CEX liquidity and token stability
PC (Steam) and WebGL support added
Continuous app updates on Google Play Store and App Store
Regional expansion to East Asia (Japan), Middle East (UAE and Turkey), Oceania (Australia, New Zealand, etc.), Africa (South Africa, Nigeria, and Kenya), and full North America coverage (USA East, USA South Central, and Canada)
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